BETTY

A premium, low-impact fiber that redefines sustainability. Our commitment to quality begins with a meticulous selection and thorough testing of the finest raw materials. Utilizing an innovative mechanical recycling process, we transform pre- and post-consumer garments and scraps into new textiles, all while minimizing environmental impact. Our innovative Recype® process creates vibrant, dye-free colors, enhancing our eco-friendly production.

Certified by the Global Recycled Standard (GRS), MWool® ensures traceability and compliance with social and environmental standards at every production stage. By using recycled materials, MWool® eliminates the need for new wool, promoting a circular economy.

Compared to virgin wool, MWool® reduces climate change impact by 99.2%, water use by 99.9%, and energy consumption by 93.3%, based on a life cycle assessment in line with international standards. MWool® fibers are also biodegradable and safe for marine environments, as confirmed by studies with the Bioscience Research Center and the University of Trieste. Experience the future of sustainable fashion with MWool®.