Perona wants its customers to have a long-term relationship with their products. The brand believes that one’s attachment to his/her personal belongings greatly determines the level of care, maintenance and clothing disposal decisions as the overconsumption of fast fashion has adverse effects on the earth’s natural resources like its capacity to absorb greenhouse gas emissions, hazardous chemicals, the increased use of water, and the billions of tons of fashion disposal waste entering into landfills every year. Therefore, Perona offers its customers mending service to repair their Perona products.