In the wake of a global pandemic and its paralysing effects on the fashion industry, it has now become crucial, more than ever, to give homegrown brands the boost they deserve. From designer labels with minimal and utilitarian roots to creative minds building retail platforms to support traditional crafts, here’s a fresh batch of Indian labels on our radar. They should be on yours, too.
TAKE IT EASY
These new age wardrobe staples are practical, versatile, timeless and yet on-trend. While sophisticated cuts, impeccable tailoring and minimal styles make a strong case for workwear post-pandemic, ethical production methods make for compelling reasons to consider them our new, trusty basics.
OFF THE EDGE
There’s a fresh crop of innovative designers who are stepping out of the box by experimenting with recyclable materials, using pattern manipulation and varied textural treatments to create pieces that are far from ordinary and will make you stand out from the crowd.
BACK TO THE STREETS
If you thought international brands like Adidas, Nike or Reebok were your only option when it came to streetwear, you might want to reconsider. Clean, oversized silhouettes and easy, genderless clothing is what the new crop of streetwear designers areall about.